Photo: Alice MacLaverty, Marketing Coordinator and Property Copywriter
At Charnock Bates, we believe that the sale of a fine home deserves the attention of people who truly understand what makes it valuable. That’s why we continue to invest in strengthening our team and providing our clients with the highest level of service and expertise at every stage of their journey.
To further expand our capability, we’re pleased to have welcomed Richard Walker to our valuation team. Based at our Halifax office, Richard brings over 25 years of experience in residential and commercial property, having advised both private and corporate clients across Yorkshire. His deep local knowledge and calm, considered approach make him a trusted contact for both new and existing clients looking for clarity and confidence when preparing to sell.
Richard joins a highly experienced team including Leanne Barlow, Senior Residential Valuer with 23 years’ experience, Ben Waites, Director and AssocRICS MNAEA with over 30 years’ expertise, and Lisa Frost, Sales Manager, with 27 years’ experience in the industry. Our entire valuation and support team undergo regular training to remain ahead of market changes, compliance updates, and industry best practices — all to ensure your property is handled with skill and care.
But valuation is just the beginning.
When it comes to selling a truly exceptional home, how it’s marketed can be the difference between a smooth sale at the right price — or months of missed opportunities. Buyers of unique or fine country homes aren’t just purchasing space; they’re investing in a lifestyle. Great marketing paints a picture of what it means to live there — the morning light across a stone terrace, the views from a kitchen window, or the warmth of a historic fireplace in winter.
To help us tell these stories more powerfully, we’ve welcomed Alice MacLaverty as our Marketing Coordinator and Property Copywriter. With a BSc in Psychology and over a decade of experience in content strategy, PR, and brand storytelling, Alice specialises in writing bespoke, lifestyle-led property marketing that goes beyond features and square footage. Her work helps buyers emotionally connect with your home — and understand what makes it truly special.
“Alongside laying out key features, property marketing should communicate the things you can’t learn from photos,” Alice explains. “That’s why I ask vendors about their favourite aspects of living in the home. From watching deer wander across the lawn each morning, to enjoying music in the acoustics of a converted chapel, it’s my job to draw those stories out and bring them to life.”
Working closely with our marketing team, PR and social media specialists, Alice ensures that each listing feels aspirational, personal, and aligned with the Charnock Bates brand.
Our full-service marketing approach includes professional photography, tailored digital campaigns, media and magazine features and of course, standout For Sale boards. Together, this ensures your property doesn’t just go to market — it gets seen by the right buyers, in the right way, at the right time.
When you choose Charnock Bates, you’re not just choosing an agent — you’re choosing a team of specialists, storytellers, and trusted advisors who understand how to present and position your home for the best possible outcome.